Fall into Q4 with dental marketing that works for you when you start implementing it. October is full of opportunities to get hygiene recall appointments scheduled, along with squeezing in large production procedures before patient insurance benefits expire!
We are nearing the end of 2020 and we know that your dental practice wants to finish out the year on a strong note. Don’t forget to grab our October marketing checklist, it’s FREE and full of ideas to help boost your practice!
You’re probably wondering how you should be spending your focus this month. If you are looking for more new patients, try promoting a discount new patient exam and X-rays. In order to determine pricing, research the competitors in your area to see what they offer.
With the fall wedding season being at its peak this month, whitening offers are the perfect way to build strategic alliances in your community.
Don’t forget about your internal marketing, make sure you are sending out email campaigns that relate to the holidays and end of year benefits! Make it a goal for everyone to get your hygiene recalls, including perio maintenance, back in the chair!
Here are some dates to remember for social media:
10/2 - World Smile Day
10/12 - Columbus Day
10/15 - Global Handwashing Day
10/31 - Halloween
The week of Halloween is great for spirit week! Not only does it boost employee culture, but your social fans will love seeing all of the activity in the office! Brainstorm ideas for each day and think about an employee costume contest for Halloween as well!
October is also Dental Hygiene Month! Spotlight your dental hygienists on social media and in your emails to make your followers have a more personal connection with the team.
Plan to wear pink sometime during this month to show your support for Breast Cancer Awareness Month!
Other Promotional Ideas:
- Candy Buy Back Program
- Trunk or Treat
- Luncheon or Outing for Dental Hygiene Month
- Patient Costume Content on Social
- Celebrate National Pizza Month
Sometimes marketing can just be too much, especially if you don’t have a marketing director or a system in place to execute a strategic plan. Novateur Media offers social media management and monthly marketing management, where we handle everything for you!