More often in the last few years, marketers have been theorizing about the best times to post on Facebook. It’s likely that a business owner, you’ve probably seen a slew of articles or infographics telling you how to perfectly time your posts. The thing that is a problem, is that every organization has a different audience of followers; and these audiences are online at different times.
Did you know there’s a way to use Facebook to find out the best times to reach the greatest number of followers, and it’s free?. That means no more stipulating. Every business page now its own easy-to-read set of data.
In this post, I’ll tell you how to use Facebook Insights to get your content to reach the greatest number of eyes on any given day for your specific audience.
Find the Best Time to Post on Your Facebook Page
Follow these easy steps to find out when the majority of your followers are most likely to be online based on the previous week’s behaviors.
1. Go to your Facebook Business page
Your admin panel is at the very top of your page, if you do not see the “Insights” button, click “More” and select it from the dropdown menu.
2. Click on the “Posts” tab
The previous step will take you to your Insights page. Once you are there, click on the “Posts” tab.
3. Click on “When Your Fans Are Online”
Clicking on the “Posts” link will display info about your recent posts. Next, click on the “When Your Fans Are Online” link.
You will be shown a visual of when people who are fans of your page have been on Facebook during the past week.
On the top of the page, you will see all seven days of the week. Below the days, you will see a graph telling you how many of your fans saw Facebook posts over a 24-hour period.
4. Select your posting day
By selecting or hovering over a day of the week, you will see a line on the graph showing you when your fans saw Facebook posts that day. To find the best time to post, scroll onto the day you want to post and identify the point (or points) on the graph when the most people were online (where the line peaks). You can tell what time it was by looking at the bottom axis of the graph. That is your ideal time to post content for a greater likelihood of your followers seeing it.
*For everyday that you want to post, repeat this process. The data used for this display changes every week, so you have to keep checking back. I would recommend to check it about once a month, to see if your posting schedule needs a revision.
"Timing is the icing on a great content cake." - Alyssa Keefer
There is no magic lever unfortunately that will make it so you reach all your fans with every post, this method of determining the best time to post based on user habits over the past week can help you push out your posts when your audience is more likely to be online. The information comes from Facebook and is based on your specific followers, which means it’s the most accurate data you’re likely to find.
At very least, this method of posting is worth testing out for a month or two to see what kind of results it yields. But it’s also important to remember that even if your timing is right to reach the majority of your audience, you still have to offer engaging content presented in a way that grabs their interest. For most organizations and businesses that will remain the greater challenge.