May is for Moms, right? Along with Mother’s Day, there are many other holidays and opportunities as a dental practices in the month of May. For the full list of marketing ideas, get the FREE checklist here.
The month of May is a huge month for campaigns and giveaways. For starters, Teacher Appreciation Week starts on the 3rd. Be sure to honor them on social and even host a giveaway with a basket, gift cards, school supplies, etc.
Mother’s Day is another awesome opportunity to reach new moms as patients. These social posts would be great to “boost” and even turn to ads as long as you start at the beginning of the month. That way you are ready to announce on Mother’s Day.
Be sure to recognize your moms in the practice. This is good for social exposure and really shows your audience that you all are a true “work family.” Posting custom photos and videos will receive more engagement than your typical run of the mill graphics.
Military Appreciation Month is also taking place. A smile campaign for veterans or even donating to charities that support the military is a good way to get involved and be seen in the community.
Don’t forget that some insurance policies term in June, so your dental practice should be targeting those who need to use their benefits before they expire, along with getting ahead on the next campaign once they renew.
This month you will be booking appointments closer to the holidays, so that’s important when it comes to having a full schedule and making room for younger people who will be on their school breaks.
Memorial Day is on the 25th, so update your following prior to that so they stay informed about your hours and holiday procedures.
Remember, campaigns don’t stop with social media. Use your email list to your advantage so that you can increase your internal marketing. Many practices forget about the patients they already have, versus constantly wanting new patients.
Other Dates to Keep In Mind:
5/4: Star Wars Day
5/5: Cinco De Mayo
5/21: Red Cross Day
5/25: Memorial Day
Some practices just aren’t the social butterfly when it comes to marketing. We offer Done for You Services, along with self-paced courses that give you the foundation you need to implement the exact plan we use with all of our clients. See our programs here and don’t forget your free monthly checklist!