Can you believe we are halfway through 2020? It’s crazy that we are wrapping up the second quarter, which is a big deal!
Now would be the perfect time to take a look at your goals and re-evaluate. Also, June is a great month to plan a refreshing outing with your team! This mid-year milestone is an opportunity to re-motivate everyone and get back on track to finish out the year strong.
This is just one of the culture ideas on the FREE monthly marketing checklist!
Let’s dive a little deeper to see how your dental office can be on top of your marketing strategy.
First and foremost, June is the renewal period for those that aren’t on a calendar year benefit schedule. Be sure to send out reminders of the expiration of benefits through your social networks and email campaigns.
Wedding season is going to be in full bloom, so think about what type of promos you can put in place for your local brides. Whitening is a great place to start and you could also form a strategic alliance with other local vendors to increase your practice referrals.
June is also Men’s Health Month where you can offer promotions for men, host a giveaway, or plan to offer a smile project. Father’s Day falls on June 21st, so you could also include a contest here as well.
Other Days to Remember:
June 1- National Donut Day
June 6 - National Best Friends Day
June 20 - First Day of Summer
June 30- National Social Media Day
All of these holidays offer multiple opportunities for photo ops which are great for custom content on social media. Your audience loves to see your dental team interact outside of the employee duties.
Social media, marketing, and trying to connect with new patients digitally can be tough. That’s why we also offer services to take the stress off! Not only can we manage your marketing for you, but we also offer foundational courses to improve your skills without breaking the bank!